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Case
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Reference no. IMD-3-1242
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 06.08.2004
Length: 7 pages
Data source: Field research
Topics: Leadership; Strategy

Abstract

This is the second of a four-case series (IMD-3-1241 to IMD-3-1244). The (B) case explores the vision and strategy of the new CEO (Chief Executive Officer), Goran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge-based company. To accomplish this, Lindahl wrought sweeping changes at ABB. Was this the right shift for ABB? Were the changes effective in realising this new vision for ABB? A video ''The ABB Eras'' (IMD-3-1241-V) is available to accompany the case series.
Location:
Industry:
Size:
USD30 billion
Other setting(s):
1996

About

Abstract

This is the second of a four-case series (IMD-3-1241 to IMD-3-1244). The (B) case explores the vision and strategy of the new CEO (Chief Executive Officer), Goran Lindahl. His vision was to transform ABB from an engineering-based to a knowledge-based company. To accomplish this, Lindahl wrought sweeping changes at ABB. Was this the right shift for ABB? Were the changes effective in realising this new vision for ABB? A video ''The ABB Eras'' (IMD-3-1241-V) is available to accompany the case series.

Settings

Location:
Industry:
Size:
USD30 billion
Other setting(s):
1996

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