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Case
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Reference no. IMD-3-1269
Published by: Institute for Management Development (IMD)
Originally published in: 2004
Version: 03.06.2004

Abstract

This is part of a two-case series. The cases serve as a base for discussing an issue that most complex multinational organisations grapple with: how to align global and local priorities in a complex and multinational organisation. The issue is illustrated with World Wide Fund for Nature's (WWF) internal debate on its position on ivory trade. Some WWF offices, mainly in Southern Africa, are in favour of opening a restricted trade in ivory. Other offices, mainly in Asia and Eastern Africa, are squarely opposed to reopening the trade. Offices in affluent donor countries like the USA, the UK and the Netherlands emphasise the fine balance between listening to donors and WWF's principle of making decisions based on scientific data. Subject matter experts and regional experts have to come to terms with the different opinions, some of which are quite strong. The case describes how WWF despite all the different viewpoints, rallies the troops to formulate one statement that almost everyone, can live with. A video is available to accompany the case.
Location:
Size:
5 million members on 5 continents, about CHF500 million income per year
Other setting(s):
2002

About

Abstract

This is part of a two-case series. The cases serve as a base for discussing an issue that most complex multinational organisations grapple with: how to align global and local priorities in a complex and multinational organisation. The issue is illustrated with World Wide Fund for Nature's (WWF) internal debate on its position on ivory trade. Some WWF offices, mainly in Southern Africa, are in favour of opening a restricted trade in ivory. Other offices, mainly in Asia and Eastern Africa, are squarely opposed to reopening the trade. Offices in affluent donor countries like the USA, the UK and the Netherlands emphasise the fine balance between listening to donors and WWF's principle of making decisions based on scientific data. Subject matter experts and regional experts have to come to terms with the different opinions, some of which are quite strong. The case describes how WWF despite all the different viewpoints, rallies the troops to formulate one statement that almost everyone, can live with. A video is available to accompany the case.

Settings

Location:
Size:
5 million members on 5 continents, about CHF500 million income per year
Other setting(s):
2002

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