Product details

This chapter is excerpted from ‘The Emerging Markets of the Middle East: Strategies for Entry and Growth'. This book is aimed at managers who are planning growth strategies for Middle Eastern markets, either as newcomers into the region or on the basis of an existing operation in one or several Middle Eastern countries. Over the next decade, the economies of the Middle East will continue to be characterized by rapid growth, political turmoil, and increasing competitive intensity. International investors have the choice either to ignore the region all together and bypass business opportunities with great potential or to make a careful assessment of which countries to enter and how to enter them successfully. This book is the first of its kind to include the information, insights, and frameworks that are required to develop entry and growth strategies for the Middle East in the new turbulent environment following the global economic crisis and the Arab Spring. The first part of this book provides an in-depth analysis of the major developments that determines the business environment of different countries in the region. This section includes a discussion of major social and economic developments, the impact of the rise of multinational companies from the Middle East, and the role played by institutions and political risk. The second part deals with each of the major decisions that a company planning to grow in the region needs to make: Which countries to enter? What is the right entry mode and ownership structure? How to choose between a greenfield operation and an acquisition? This book concludes with practical advice on the process of setting up operations in the Middle East.