L'Oreal Thailand (A) - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. IMD-5-0612

Subject category: Marketing

Authors: Dominique Turpin (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2003

Version: 08.07.2004

Length: 25 pages

Data source: Field research

Topics: Turnaround; Marketing; General management; Global management; Brand management; Cross-cultural management; Thailand; Asia

Share a link: https://casecent.re/p/11425

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is the first of a two-case series (IMD-5-0612 and IMD-5-0613). Over several years, market share, sales and profitability at L''Oreal Thailand had all been under sustained pressure and targets had been missed again and again. Participants are put in the position of the new managing director and are asked to decide on a whole range of top management issues to restore the company''s profitability and its competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.

Location:

Thailand, Asia

Industry:

Cosmetics

Size:

Large

Other setting(s):

2000-2001