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Case
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Reference no. IMD-5-0612
Subject category: Marketing
Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.07.2004

Abstract

This is the first of a two-case series (IMD-5-0612 and IMD-5-0613). Over several years, market share, sales and profitability at L''Oreal Thailand had all been under sustained pressure and targets had been missed again and again. Participants are put in the position of the new managing director and are asked to decide on a whole range of top management issues to restore the company''s profitability and its competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.
Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

About

Abstract

This is the first of a two-case series (IMD-5-0612 and IMD-5-0613). Over several years, market share, sales and profitability at L''Oreal Thailand had all been under sustained pressure and targets had been missed again and again. Participants are put in the position of the new managing director and are asked to decide on a whole range of top management issues to restore the company''s profitability and its competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

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