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Supporting video
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Reference no. IMD-5-0612-V
Subject category: Marketing
Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Published in: 2003
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Abstract

This video is to accompany the case. The video features an interview with Chris Martin, Managing Director of L'Oreal Thailand, regarding a marketing turnaround. The interview covers the challenges faced by the managing director when he took his new position in Thailand, the key elements of the turnaround, the implementation of a new marketing strategy, the financial and HR actions taken, the cultural factor as well as some personal lessons and the results achieved.
Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

About

Abstract

This video is to accompany the case. The video features an interview with Chris Martin, Managing Director of L'Oreal Thailand, regarding a marketing turnaround. The interview covers the challenges faced by the managing director when he took his new position in Thailand, the key elements of the turnaround, the implementation of a new marketing strategy, the financial and HR actions taken, the cultural factor as well as some personal lessons and the results achieved.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

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