Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 07.07.2003
Length: 10 pages
Data source: Field research
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https://casecent.re/p/11427
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Abstract
This is the second of a two-case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L''Oreal Thailand, to restore the company''s profitability and competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.
About
Abstract
This is the second of a two-case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L''Oreal Thailand, to restore the company''s profitability and competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.