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Case
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Reference no. IMD-5-0613
Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 07.07.2003
Length: 10 pages
Data source: Field research

Abstract

This is the second of a two-case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L''Oreal Thailand, to restore the company''s profitability and competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.
Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

About

Abstract

This is the second of a two-case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L''Oreal Thailand, to restore the company''s profitability and competitive position. A video ''IMD-5-0612-V'' is available to accompany this case series.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000-2001

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