Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 27.11.2003
Length: 24 pages
Data source: Field research
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https://casecent.re/p/11428
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Abstract
LeShop was introduced as the first virtual supermarket in Switzerland in 1998 when there was tremendous interest in on-line grocery retailing. Over the years, LeShop has developed and refined its business model in an attempt to gain profit and create customer value, and has become the leading on-line grocer in the country. It managed to survive after the e-bubble burst, but has not yet achieved breakeven. This case illustrates LeShop''s business model and raises the issues of how to enhance customer awareness, increase customer retention and share of wallet, and improve distribution efficiency and customer satisfaction.
About
Abstract
LeShop was introduced as the first virtual supermarket in Switzerland in 1998 when there was tremendous interest in on-line grocery retailing. Over the years, LeShop has developed and refined its business model in an attempt to gain profit and create customer value, and has become the leading on-line grocer in the country. It managed to survive after the e-bubble burst, but has not yet achieved breakeven. This case illustrates LeShop''s business model and raises the issues of how to enhance customer awareness, increase customer retention and share of wallet, and improve distribution efficiency and customer satisfaction.