Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 26.02.2004
Length: 26 pages
Data source: Field research
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Abstract
The case discusses the product launch process at Logitech for a product in a new product category. Participants are asked to recommend target markets for introducing a (potentially) disruptive technology. A video ''IMD-5-0622-V'' is available to accompany the case.
Location:
Industry:
Size:
USD1 billion
Other setting(s):
2002-2003
About
Abstract
The case discusses the product launch process at Logitech for a product in a new product category. Participants are asked to recommend target markets for introducing a (potentially) disruptive technology. A video ''IMD-5-0622-V'' is available to accompany the case.
Settings
Location:
Industry:
Size:
USD1 billion
Other setting(s):
2002-2003