Product details

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Subject category: Marketing
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 26.02.2004
Length: 26 pages
Data source: Field research

Abstract

The case discusses the product launch process at Logitech for a product in a new product category. Participants are asked to recommend target markets for introducing a (potentially) disruptive technology. A video ''IMD-5-0622-V'' is available to accompany the case.
Location:
Size:
USD1 billion
Other setting(s):
2002-2003

About

Abstract

The case discusses the product launch process at Logitech for a product in a new product category. Participants are asked to recommend target markets for introducing a (potentially) disruptive technology. A video ''IMD-5-0622-V'' is available to accompany the case.

Settings

Location:
Size:
USD1 billion
Other setting(s):
2002-2003

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