Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2013-03-13
Length: 4 pages
Data source: Field research
Share a link:
https://casecent.re/p/114322
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is part of a case series. A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case will add to the richness of the conversation.
About
Abstract
This is part of a case series. A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case will add to the richness of the conversation.