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Management article
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Reference no. 9B13TB05
Published by: Ivey Publishing
Originally published in: "Ivey Business Journal", 2013
Length: 9 pages

Abstract

Ah, relationships,' moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, 'Who needs them.' The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This author offers several key suggestions for doing so effectively.

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Abstract

Ah, relationships,' moaned a dejected Alvy Singer (Woody Allen) at the end of the film, Annie Hall, 'Who needs them.' The fact is that any business today, whether a sole proprietorship or a multi-national, needs to build relationships. Which is why knowing how to leverage the value that social networks can contribute to establishing and sustaining relationships is crucial. This author offers several key suggestions for doing so effectively.

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