Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.06.2004
Length: 19 pages
Data source: Field research
Share a link:
https://casecent.re/p/11441
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In 2000, Suneel Bakhshi was appointed head of the CEEMEA (Central and Eastern Europe, Middle East, Africa) sales and trading business at Citigroup. He decided to make significant changes in the business to improve financial performance and to increase the client focus. Although decision-making in this business was very speedy, information flow in emerging markets was highly imperfect. This case shows how Bakhshi successfully increased the use of relevant real-time information through leveraging information, people and information technology to improve trading results and customer satisfaction across his diverse region. This case also raises the question of whether the positive results of building an infocentric approach to business can be replicated in other Citigroup units. The teaching note was written by DA Marchand, WJ Kettinger and M Wilhelmsson.
Industry:
Size:
350 employees in the CEEMEA sales and trading unit
Other setting(s):
2000-2003
About
Abstract
In 2000, Suneel Bakhshi was appointed head of the CEEMEA (Central and Eastern Europe, Middle East, Africa) sales and trading business at Citigroup. He decided to make significant changes in the business to improve financial performance and to increase the client focus. Although decision-making in this business was very speedy, information flow in emerging markets was highly imperfect. This case shows how Bakhshi successfully increased the use of relevant real-time information through leveraging information, people and information technology to improve trading results and customer satisfaction across his diverse region. This case also raises the question of whether the positive results of building an infocentric approach to business can be replicated in other Citigroup units. The teaching note was written by DA Marchand, WJ Kettinger and M Wilhelmsson.
Settings
Industry:
Size:
350 employees in the CEEMEA sales and trading unit
Other setting(s):
2000-2003