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Supporting video
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Reference no. IMD-3-1334-V
Authors: Peter Killing
Published by: Institute for Management Development (IMD)
Published in: 2004
Length: 17 minutes
Data source: Field research
Notes: File size 1.41GB. Click for more information.

Abstract

This video is to accompany the case series. The three sections of this video deal respectively with the (A), (B), and (C) case of the Nestle Globe Project series. The video provides an unusually open reflection and recounting of the actions of Chris Johnson, as he deals with the issues raised in each of the cases. The case should be taught using the video as it adds a lot of value.
Location:
Industry:
Size:
Large
Other setting(s):
2000

About

Abstract

This video is to accompany the case series. The three sections of this video deal respectively with the (A), (B), and (C) case of the Nestle Globe Project series. The video provides an unusually open reflection and recounting of the actions of Chris Johnson, as he deals with the issues raised in each of the cases. The case should be taught using the video as it adds a lot of value.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2000

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