Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number IMD-3-1371
Compact case
Lipton Invites Pepsi to Tea (B)
Case
-
Reference no. IMD-3-1371
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 16.04.2004
Length: 4 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness; Joint venture
Share a link: https://casecent.re/p/11444
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

This is the second of a two-case series (IMD-3-1370 and IMD-3-1371). The case announces the joint venture between Pepsi and Lipton for the global marketing and distribution of ready-to-drink tea.
Location:
World
Industry:
Consumer goods, beverages, soft drinks
Size:
Large
Other setting(s):
2003
Thumbnail image for product with reference number IMD-3-1370
Blueprint for a Lipton Yellow World (A)
Case
-
Reference no. IMD-3-1370
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 06.05.2004
Length: 29 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness
View full details

About

Abstract

This is the second of a two-case series (IMD-3-1370 and IMD-3-1371). The case announces the joint venture between Pepsi and Lipton for the global marketing and distribution of ready-to-drink tea.

Settings

Location:
World
Industry:
Consumer goods, beverages, soft drinks
Size:
Large
Other setting(s):
2003

Related

Thumbnail image for product with reference number IMD-3-1370
Blueprint for a Lipton Yellow World (A)
Case
-
Reference no. IMD-3-1370
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 06.05.2004
Length: 29 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness
View full details