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Compact case
Case
-
Reference no. IMD-3-1371
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 16.04.2004
Length: 4 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness; Joint venture
Share a link: https://casecent.re/p/11444
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Abstract

This is the second of a two-case series (IMD-3-1370 and IMD-3-1371). The case announces the joint venture between Pepsi and Lipton for the global marketing and distribution of ready-to-drink tea.
Location:
World
Industry:
Consumer goods, beverages, soft drinks
Size:
Large
Other setting(s):
2003
Case
-
Reference no. IMD-3-1370
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 06.05.2004
Length: 29 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness
View full details

About

Abstract

This is the second of a two-case series (IMD-3-1370 and IMD-3-1371). The case announces the joint venture between Pepsi and Lipton for the global marketing and distribution of ready-to-drink tea.

Settings

Location:
World
Industry:
Consumer goods, beverages, soft drinks
Size:
Large
Other setting(s):
2003

Related

Case
-
Reference no. IMD-3-1370
Subject category: Strategy and General Management
Authors: Thomas W Malnight (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 06.05.2004
Length: 29 pages
Data source: Field research
Topics: Tea; Brands; Marketing; Strategy; Beverages; Soft drinks; Health; Wellness
View full details