To Eat or Not to Eat: Mampf Foods and the Biotechnology Question (A)

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Case

Reference no. IMD-2-0074

Subject category: Economics, Politics and Business Environment

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Boris Glick (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 28.04.2003

Length: 6 pages

Data source: Published sources

Topics: Environment; Managing innovation

Share a link: https://casecent.re/p/11447

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Abstract

This is the first of a two-case series (IMD-2-0074 and IMD-2-0075). The series deals with an international food company, Mampf Foods, faced with the problem of using controversial genetically engineered crops. In the (A) case, a policy statement on this issue has been requested by GreenEarth, an environmental organisation heading opposition to its use. Background information about the new technology and its problematic reception in Europe is given as an aid to policy formation. The teaching note was written by U Steger.

Location:

Europe

Industry:

Food production

Size:

Multinational

Other setting(s):

1996-1997