To Eat or Not to Eat: Mampf Foods and the Biotechnology Question (B)

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Compact case

Case

Reference no. IMD-2-0075

Subject category: Economics, Politics and Business Environment

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Boris Glick (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 1998

Version: 28.04.2003

Length: 3 pages

Data source: Published sources

Topics: Environment; Managing innovation

Share a link: https://casecent.re/p/11448

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Abstract

This is the second of a two-case series (IMD-2-0074 and IMD-2-0075). It shows a sample of the policy statement formulated by Mampf which defends the safety of the technology while electing not to use it at the current time. A story follows in which a genetic by-product is found in food produced by Mampf to the surprise of company officials. The company is now faced with a decision of how to handle the situation. The teaching note was written by U Steger.

Location:

Europe

Industry:

Food production

Size:

Multinational

Other setting(s):

1996-1997