Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 22.07.2003
Abstract
This is the second of a three-case series (IMD-3-1207 to IMD-3-1209). This case series first sets the stage, then outlines strategy and finally discusses implementation and results in a change management scenario. Issues include subsidiary/headquarters relationships, multicultural groups, dynamic industry conditions and culture and personality as driving forces in a corporate turnaround. A video ''House of Prince - Poland - An Interview with the President'' (IMD-3-1207-V) is available to accompany the case series.
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Abstract
This is the second of a three-case series (IMD-3-1207 to IMD-3-1209). This case series first sets the stage, then outlines strategy and finally discusses implementation and results in a change management scenario. Issues include subsidiary/headquarters relationships, multicultural groups, dynamic industry conditions and culture and personality as driving forces in a corporate turnaround. A video ''House of Prince - Poland - An Interview with the President'' (IMD-3-1207-V) is available to accompany the case series.