Big Beer: Inbev vs Anheuser Busch

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Big Beer: Inbev vs Anheuser Busch

Case

Reference no. IMD-1-0291

Subject category: Finance, Accounting and Control

Authors: Nuno Fernandes (International Institute for Management Development (IMD)); Patricia Santos (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2010

Version: 04.09.2013

Revision date: 12-Jul-2016

Length: 26 pages

Data source: Published sources

Topics: M&A; Mergers; Emerging markets; Food & beverages; Valuation; Synergies

Share a link: https://casecent.re/p/114558

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Abstract

This merger case puts face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a potential acquisition of AB. Therefore, this case is much broader than just an exercise in valuation or finance.

Locations:

Europe; US; China; Brazil

Industry:

Beer, distribution, beverages

Size:

Large

Other setting(s):

2008