Product details

John Clark, business manager of Nobel''s Explosives, an explosives and accessories business, must decide whether to recommend the implementation of a new technology, developed by ICI Explosives Australia, for supplying explosives in bulk to the quarrying industry in the UK. Faced with declining demand in traditional markets, overcapacity in the industry, fierce price competition and low customer loyalty, the new technology represents an opportunity to differentiate a commodity product-offering through service enhancement. However, an assessment must be made of the impact the new technology will have on supply chain management within the business, the appropriateness of the current material planning and control system, as well as the need perhaps to re-engineer the order-to-delivery process. An abridged version is available (IMD-6-0241) which has a different teaching strategy.