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Prize winner
Compact case
Case
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Reference no. IMD-5-0490
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 1998
Version: 27.12.2002
Length: 2 pages
Data source: Field research

Abstract

This is the third of a three-case series (IMD-5-0488 to IMD-5-0490). This third and final case in the Sony Europa series, describes the departure of one of the two architects of the reorganisation. The case signals the closure of a relatively turbulent period at Sony Europa following the major restructuring. There is a video (IMD-5-0488-V) available to accompany the case series. **1999 EFMD European Case Writing Competition Category Winner**.å
Location:
Size:
DEM10 billion
Other setting(s):
1995

About

Abstract

This is the third of a three-case series (IMD-5-0488 to IMD-5-0490). This third and final case in the Sony Europa series, describes the departure of one of the two architects of the reorganisation. The case signals the closure of a relatively turbulent period at Sony Europa following the major restructuring. There is a video (IMD-5-0488-V) available to accompany the case series. **1999 EFMD European Case Writing Competition Category Winner**.å

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Location:
Size:
DEM10 billion
Other setting(s):
1995

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