Published by:
MIT Sloan School of Management
Length: 8 pages
Share a link:
https://casecent.re/p/114750
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Vala Afshar is the Chief Marketing Officer and Chief Customer Officer for Enterasys Networks Inc, a networking and infrastructure company in Andover, MA. Earlier this year, Enterasys was named as the 4th best 'large company' to work for by the Boston Globe. Afshar attributes much of this recognition to the firm's tradition of cultivating an open culture, which was leveraged to create an even more transparent knowledge sharing organization after introducing Salesforce.com’s online collaboration product Chatter. In this interview, Afshar explains how Chatter enabled better information sharing, created a flatter organization and facilitated an even more positive work environment He shares strategies on how he ramped up adoption by leveraging change agents, and creating specialty groups to quickly answer common questions. Afshar's latest initiative has been to develop software to allow Enterasys' field equipment to send critical diagnostic messages via its social network, resulting in an online system that's now populated both by people and machines.
About
Abstract
Vala Afshar is the Chief Marketing Officer and Chief Customer Officer for Enterasys Networks Inc, a networking and infrastructure company in Andover, MA. Earlier this year, Enterasys was named as the 4th best 'large company' to work for by the Boston Globe. Afshar attributes much of this recognition to the firm's tradition of cultivating an open culture, which was leveraged to create an even more transparent knowledge sharing organization after introducing Salesforce.com’s online collaboration product Chatter. In this interview, Afshar explains how Chatter enabled better information sharing, created a flatter organization and facilitated an even more positive work environment He shares strategies on how he ramped up adoption by leveraging change agents, and creating specialty groups to quickly answer common questions. Afshar's latest initiative has been to develop software to allow Enterasys' field equipment to send critical diagnostic messages via its social network, resulting in an online system that's now populated both by people and machines.