Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.12.2003
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Abstract
This is the first of a two-case series (IMD-3-0672 and IMD-3-0673). Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncertain. Telstra, Australia''s national telecommunications carrier, faces several strategic choices that will affect its ability to operate profitably in the new environment. The Telstra case analyses the telecommunications industry from a strategy/industry analysis perspective.
Location:
Industry:
Size:
AUD14 billion revenues
Other setting(s):
1992-1996
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.12.2003
About
Abstract
This is the first of a two-case series (IMD-3-0672 and IMD-3-0673). Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncertain. Telstra, Australia''s national telecommunications carrier, faces several strategic choices that will affect its ability to operate profitably in the new environment. The Telstra case analyses the telecommunications industry from a strategy/industry analysis perspective.
Settings
Location:
Industry:
Size:
AUD14 billion revenues
Other setting(s):
1992-1996
Related
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 16.12.2003