Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. IMD-3-0672
Published by: Institute for Management Development (IMD)
Originally published in: 1996
Version: 16.12.2003
Length: 31 pages
Data source: Field research
Topics: Restructuring

Abstract

This is the first of a two-case series (IMD-3-0672 and IMD-3-0673). Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncertain. Telstra, Australia''s national telecommunications carrier, faces several strategic choices that will affect its ability to operate profitably in the new environment. The Telstra case analyses the telecommunications industry from a strategy/industry analysis perspective.
Location:
Industry:
Size:
AUD14 billion revenues
Other setting(s):
1992-1996

About

Abstract

This is the first of a two-case series (IMD-3-0672 and IMD-3-0673). Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncertain. Telstra, Australia''s national telecommunications carrier, faces several strategic choices that will affect its ability to operate profitably in the new environment. The Telstra case analyses the telecommunications industry from a strategy/industry analysis perspective.

Settings

Location:
Industry:
Size:
AUD14 billion revenues
Other setting(s):
1992-1996

Related