Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 30.04.2003
Abstract
Pricing policy case of European sales division of Computron, an American manufacturer of computers. The company prepares a bid to sell a new computer to its largest Polish customer, Slavisky & Cie. The issue is how to determine the appropriate price for the computer. Should Computron cut price to win bid, although contrary to its policy of maintaining prices?
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 30.04.2003
Length: 4 pages
Data source: Field research
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Abstract
Pricing policy case of European sales division of Computron, an American manufacturer of computers. The company prepares a bid to sell a new computer to its largest Polish customer, Slavisky & Cie. The issue is how to determine the appropriate price for the computer. Should Computron cut price to win bid, although contrary to its policy of maintaining prices?
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Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 30.04.2003
Length: 4 pages
Data source: Field research