Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 16 April 2013
Length: 27 pages
Data source: Field research
Abstract
Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve traditional values while preparing for the future and emerging as a less provincial financial group. In 2012 she reflected on the change efforts and the opportunities and challenges ahead.
Location:
Industry:
Size:
1 billion, large
Other setting(s):
2007-2012
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: April 9 2013
Length: 15 pages
Data source: Field research
About
Abstract
Monique Leroux led a major transformation, overcoming resistance, at a large Canadian financial cooperative based in Quebec that competed with top Canadian banks. Leroux was elected in 2008 as Chairman, President, and CEO of Desjardins Group. In order to compete effectively in a demanding and changing financial services industry and survive the global financial crisis, Desjardins needed to integrate, consolidate, and determine how to preserve traditional values while preparing for the future and emerging as a less provincial financial group. In 2012 she reflected on the change efforts and the opportunities and challenges ahead.
Settings
Location:
Industry:
Size:
1 billion, large
Other setting(s):
2007-2012
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: April 9 2013
Length: 15 pages
Data source: Field research