Product details

The case is about the largest North American retailer in consumer electronics. Founded in 1966, Best Buy has overcome severe challenges to its very survival to become the undisputed industry leader. The case describes the challenges faced by the company''s current Chief Executive Officer, Brad Anderson, who recently took over from Best Buy''s legendary founder, Dick Schulze. Anderson is trying to set an aggressive growth agenda for Best Buy. The ensuing strategy, organisational and people dilemmas are described, inviting the participant to simulate the leadership challenges in sustaining superior performance. The case is supplemented with a video (IMD-3-1430-V1) of Brad Anderson leading a question and answer session with senior executives participating in the OWP programme on the IMD campus, June 2004. Three other videos are available to accompany the case (IMD-3-1430- V2, IMD-3-1430-V3 and IMD-3-1430-V4).