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Supporting video
-
Reference no. IMD-3-1430-V2
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 7 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 354MB. Click for more information.
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Abstract

The is one of four videos available to accompany the case. In this video Irynne Mackay, one of the newly appointed customer leaders, profiles the qualities and skills that are needed to be successful at this job and the challenges that she faces in leading the change effort on behalf of her segment.
Location:
United States, Minnesota
Industry:
Consumer electronics retail
Size:
USD24 billion in sales
Other setting(s):
March 2004
Teaching note
-
Reference no. IMD-3-1430-T
Subject category: Strategy and General Management
Authors: Bala Chakravarthy; Henri Bourgeois
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 22.10.2004
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1430
Subject category: Strategy and General Management
Authors: Bala Chakravarthy; Henri Bourgeois
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 20.07.2005
Length: 17 pages
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
View full details
Supporting video
-
Reference no. IMD-3-1430-V1
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 14 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 1.3GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-1430-V3
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 7 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 619.7GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-1430-V4
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 12 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 532.6MB. Click for more information.
View full details

About

Abstract

The is one of four videos available to accompany the case. In this video Irynne Mackay, one of the newly appointed customer leaders, profiles the qualities and skills that are needed to be successful at this job and the challenges that she faces in leading the change effort on behalf of her segment.

Settings

Location:
United States, Minnesota
Industry:
Consumer electronics retail
Size:
USD24 billion in sales
Other setting(s):
March 2004

Related

Teaching note
-
Reference no. IMD-3-1430-T
Subject category: Strategy and General Management
Authors: Bala Chakravarthy; Henri Bourgeois
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 22.10.2004
Length: 17 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-3-1430
Subject category: Strategy and General Management
Authors: Bala Chakravarthy; Henri Bourgeois
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 20.07.2005
Length: 17 pages
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
View full details
Supporting video
-
Reference no. IMD-3-1430-V1
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 14 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 1.3GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-1430-V3
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 7 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 619.7GB. Click for more information.
View full details
Supporting video
-
Reference no. IMD-3-1430-V4
Subject category: Strategy and General Management
Authors: Bala Chakravarthy
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 12 minutes
Data source: Field research
Topics: Retail; Consumer electronics; Strategy; Growth; Renewal; Change management; Organisational change; Leadership
Notes: File size 532.6MB. Click for more information.
View full details