Product details

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Published by: Institute for Management Development (IMD)
Published in: 2004
Length: 7 minutes
Data source: Field research
Notes: File size 619.7GB. Click for more information.

Abstract

This video is to accompany the case. After having detailed the rationale and essence of the new strategy in a previous video, Brad Anderson - the company's Chief Executive Officer - addresses its implementation in this video. He describes how the company's internal systems (eg reward structure, training) had to be revamped in order to implement customer centricity. He also discusses how the new strategy is being communicated within Best Buy and plans for its wider roll out.
Size:
USD24 billion in sales
Other setting(s):
March 2004

About

Abstract

This video is to accompany the case. After having detailed the rationale and essence of the new strategy in a previous video, Brad Anderson - the company's Chief Executive Officer - addresses its implementation in this video. He describes how the company's internal systems (eg reward structure, training) had to be revamped in order to implement customer centricity. He also discusses how the new strategy is being communicated within Best Buy and plans for its wider roll out.

Settings

Size:
USD24 billion in sales
Other setting(s):
March 2004

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