Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 02.11.2004
Length: 24 pages
Data source: Field research
Abstract
Tetra Pak has successfully created a retortable carton and needs to turn a revolutionary packaging development project into a real, profitable business. The company faces several choices in defining its product and market strategy, choosing target market segments, and how to reduce the time to profit realisation. The case goes over some of the historical information on the development project and then addresses several of the key challenges ahead of the company.
Location:
Industry:
Size:
Large, EUR8 billion revenue
Other setting(s):
October 2001
About
Abstract
Tetra Pak has successfully created a retortable carton and needs to turn a revolutionary packaging development project into a real, profitable business. The company faces several choices in defining its product and market strategy, choosing target market segments, and how to reduce the time to profit realisation. The case goes over some of the historical information on the development project and then addresses several of the key challenges ahead of the company.
Settings
Location:
Industry:
Size:
Large, EUR8 billion revenue
Other setting(s):
October 2001