Subject category:
Strategy and General Management
Published by:
China Europe International Business School
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Abstract
This is part of a case series. The casual wear industry in China has experienced fast growth in the past decade. Competition intensified as Chinese casual wear brands matured and as established foreign retailers entered the market. As part of a case series, the Introduction describes the casual wear market in China, Chinese consumer development and the competition. The case series has five parts: (A) Introduction; (B) Giordano; (C) Metersbonwe; (D) H&M; (E) Uniqlo.
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 10 pages
Data source: Published sources
About
Abstract
This is part of a case series. The casual wear industry in China has experienced fast growth in the past decade. Competition intensified as Chinese casual wear brands matured and as established foreign retailers entered the market. As part of a case series, the Introduction describes the casual wear market in China, Chinese consumer development and the competition. The case series has five parts: (A) Introduction; (B) Giordano; (C) Metersbonwe; (D) H&M; (E) Uniqlo.
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Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 9 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 8 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
China Europe International Business School
Length: 10 pages
Data source: Published sources