Astra and Zeneca (A) & (B) - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Supporting video

Reference no. IMD-3-1088-V

Subject category: Strategy and General Management

Authors: Nanci Govinder (International Institute for Management Development (IMD)); Peter Killing (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2003

Length: 21 minutes

Data source: Field research

Topics: Merger of equals

Notes: File size 1.94GB. Click for more information.

Share a link: https://casecent.re/p/11518

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This video is to accompany the case series 'Astra and Zeneca (A) & (B)' (IMD-3-1088 and IMD-3-1089). It can be described as 90% Tom McKillop (Zeneca) and 10% Hakan Mogren (Astra). This is a very powerful video and can easily be used throughout a four hour session. It will leave participants with the impression that Tom McKillop pulled off something that they did not think was possible - a merger of equals - and at the same time, he used the combination of both organisations to drive major change.

Location:

Global

Industry:

Pharmaceuticals

Size:

USD15 billion

Other setting(s):

1998