Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 11.03.2003
Share a link:
https://casecent.re/p/11522
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Abstract
Novelty Creations, a London-based web communications agency, went public in April 2000, with signs of great promise. Its shares entered the London Stock Exchange at £110. The company had grown from 6 to 20 employees in 1999, and had nearly 60 staff members by the end of 2000. However, by November 2000 its largest clients had left, one client was threatening to sue, the CEO had gone and several members of the management team were on their way out. A year and a half later, a management buyout resulted in Novelty being spun-off from the rest of the (relatively successful) group.
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Abstract
Novelty Creations, a London-based web communications agency, went public in April 2000, with signs of great promise. Its shares entered the London Stock Exchange at £110. The company had grown from 6 to 20 employees in 1999, and had nearly 60 staff members by the end of 2000. However, by November 2000 its largest clients had left, one client was threatening to sue, the CEO had gone and several members of the management team were on their way out. A year and a half later, a management buyout resulted in Novelty being spun-off from the rest of the (relatively successful) group.