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Case
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Reference no. IMD-3-1148
Subject category: Strategy and General Management
Authors: Leif Sjoblom (International Institute for Management Development (IMD)); Marco Sansavini (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 21.11.2002
Length: 9 pages
Data source: Published sources
Topics: Airlines; Competition; Low cost airlines; Full service airline
Share a link: https://casecent.re/p/11525
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Abstract

This case describes the competition in the Australian airline market following the entry of a low cost airline (Virgin Blue). The key issue is the future of the full service business model in the wake of low cost competition.
Location:
Australia
Industry:
Airline
Size:
AUD360 million to 10 billion
Other setting(s):
August 2000 to August 2002
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Abstract

This case describes the competition in the Australian airline market following the entry of a low cost airline (Virgin Blue). The key issue is the future of the full service business model in the wake of low cost competition.

Settings

Location:
Australia
Industry:
Airline
Size:
AUD360 million to 10 billion
Other setting(s):
August 2000 to August 2002

Related

Sorry, this product has no related items.