Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 21.11.2002
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/11525
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Abstract
This case describes the competition in the Australian airline market following the entry of a low cost airline (Virgin Blue). The key issue is the future of the full service business model in the wake of low cost competition.
About
Abstract
This case describes the competition in the Australian airline market following the entry of a low cost airline (Virgin Blue). The key issue is the future of the full service business model in the wake of low cost competition.
Settings
Location:
Industry:
Size:
AUD360 million to 10 billion
Other setting(s):
August 2000 to August 2002