Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 14.11.2003
Abstract
This note aims at introducing the elements of the marketing decision making process. Targeted to MBAs and executives, this note introduces the different components of marketing analysis: customer, competition, company, context and costs. It is better used as part of an introduction or the closure of a basic marketing course.
About
Abstract
This note aims at introducing the elements of the marketing decision making process. Targeted to MBAs and executives, this note introduces the different components of marketing analysis: customer, competition, company, context and costs. It is better used as part of an introduction or the closure of a basic marketing course.