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Supporting video
-
Reference no. IMD-5-0591-V1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 65 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 4.11GB. Click for more information.
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Abstract

This video has been prepared to accompany the Harvard case series 'Barco Projection systems'. The video is the long version and starts early in the interview, by restating what really happened in the Barco (A) case. It also covers the following additional items: (1) the product line strategy of Barco (based on platforms and derivatives); and (2) the way Barco has seized opportunities arising from new technology (eg LCD). The pricing strategy of the company, and particularly its ability to command a price premium vis-a-vis Sony. An abridged version is available. A video transcript is also available.
Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-134
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-135
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supplement
-
Reference no. IMD-5-0591-VT1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 20 pages
Data source: Published sources
View full details
Supplement
-
Reference no. IMD-5-0591-VT2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 9 pages
Data source: Published sources
View full details
Supporting video
-
Reference no. IMD-5-0591-V2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 28 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.56GB. Click for more information.
View full details

About

Abstract

This video has been prepared to accompany the Harvard case series 'Barco Projection systems'. The video is the long version and starts early in the interview, by restating what really happened in the Barco (A) case. It also covers the following additional items: (1) the product line strategy of Barco (based on platforms and derivatives); and (2) the way Barco has seized opportunities arising from new technology (eg LCD). The pricing strategy of the company, and particularly its ability to command a price premium vis-a-vis Sony. An abridged version is available. A video transcript is also available.

Related

Case
-
Reference no. 9-591-133
Subject category: Marketing
Authors: R Moriarty Jr (Harvard Business Review); Kista McQuade (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 May 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-134
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 1 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-135
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Compact case
Supplement
-
Reference no. 9-591-136
Subject category: Marketing
Authors: Kista McQuade (Harvard Business School); Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 25 April 1996
Length: 2 pages
Data source: Field research
Topics: International marketing; Marketing strategy; Target markets; Product development; Product lines
View full details
Supplement
-
Reference no. IMD-5-0591-VT1
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 20 pages
Data source: Published sources
View full details
Supplement
-
Reference no. IMD-5-0591-VT2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1997
Version: 27.11.2003
Length: 9 pages
Data source: Published sources
View full details
Supporting video
-
Reference no. IMD-5-0591-V2
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Jean-Philippe Deschamps (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 1998
Length: 28 minutes
Data source: Published sources
Notes: We recommend that you view the preview copy before purchasing this video. File size 2.56GB. Click for more information.
View full details