Subject category:
Marketing
Published by:
Kellogg School of Management
Version: 7 July 2005
Length: 16 pages
Data source: Published sources
Abstract
The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.
Location:
Industry:
Size:
USD5 billion revenues
Other setting(s):
1987-2000
Subject category:
Marketing
Published by:
Kellogg School of Management
Length: 7 pages
Data source: Published sources
About
Abstract
The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.
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Location:
Industry:
Size:
USD5 billion revenues
Other setting(s):
1987-2000
Related
Subject category:
Marketing
Published by:
Kellogg School of Management
Length: 7 pages
Data source: Published sources