Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 07.01.2005
Revision date: 12-Jul-2016
Length: 10 pages
Data source: Field research
Notes: IMD-6-0264-H (3pp)
Abstract
This is part of a case series. Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy.
Location:
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 26 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 04.08.2004
Length: 24 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 19.08.2005
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 11 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 20.02.2008
Length: 4 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 04.08.2004
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Thomas E Vollmann (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Format:
.mpg
Data source: Field research
About
Abstract
This is part of a case series. Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy.
Settings
Location:
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004
Related
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 26 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 04.08.2004
Length: 24 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 19.08.2005
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 11 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Francois Jager (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 20.02.2008
Length: 4 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 06.04.2005
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Version: 04.08.2004
Length: 3 pages
Data source: Field research
Subject category:
Production and Operations Management
Authors:
Thomas E Vollmann (International Institute for Management Development (IMD)); Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by:
International Institute for Management Development (IMD)
Format:
.mpg
Data source: Field research
Awards, prizes & competitions
2004 -
EFMD Case Writing Competition
- category winner