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Prize winner
Case
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Reference no. IMD-6-0264
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Revision date: 12-Jul-2016
Length: 10 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
Notes: IMD-6-0264-H (3pp)
Share a link: https://casecent.re/p/11545
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Abstract

This is part of a case series. Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy.
Location:
Western Europe
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004
Teaching note
-
Reference no. IMD-6-0264-T-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 26 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0264-T
Subject category: Production and Operations Management
Authors: Carlos Cordon; Luis M Vivanco; Thomas E Vollmann
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 24 pages
Data source: Field research
View full details
Compact case
Abridged version
-
Reference no. IMD-6-0280
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 19.08.2005
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Case
-
Reference no. IMD-6-0264-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 11 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Case
-
Reference no. IMD-6-0266
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Topics: Supply chain; Multiple markets; Production rationalisation; Demand co-ordination; Information use; Implementation; Change management
View full details
Compact case
Case
-
Reference no. IMD-6-0271
Subject category: Production and Operations Management
Authors: Carlos Cordon; Francois Jager
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 20.02.2008
Length: 4 pages
Data source: Field research
Topics: Operations; Supply chain management; Processes; Restructuring
View full details
Note
-
Reference no. IMD-6-0264-H-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Note
-
Reference no. IMD-6-0264-H
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Supplementary software
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Reference no. IMD-6-0264-V
Subject category: Production and Operations Management
Authors: Thomas E Vollmann; Carlos Cordon; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Published in: 2004
Format: .mpg
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details

About

Abstract

This is part of a case series. Numico, Europe's second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy.

Settings

Location:
Western Europe
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004

Related

Teaching note
-
Reference no. IMD-6-0264-T-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 26 pages
Data source: Field research
View full details
Teaching note
-
Reference no. IMD-6-0264-T
Subject category: Production and Operations Management
Authors: Carlos Cordon; Luis M Vivanco; Thomas E Vollmann
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 24 pages
Data source: Field research
View full details
Compact case
Abridged version
-
Reference no. IMD-6-0280
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 19.08.2005
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Case
-
Reference no. IMD-6-0264-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 11 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Case
-
Reference no. IMD-6-0266
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Topics: Supply chain; Multiple markets; Production rationalisation; Demand co-ordination; Information use; Implementation; Change management
View full details
Compact case
Case
-
Reference no. IMD-6-0271
Subject category: Production and Operations Management
Authors: Carlos Cordon; Francois Jager
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 20.02.2008
Length: 4 pages
Data source: Field research
Topics: Operations; Supply chain management; Processes; Restructuring
View full details
Note
-
Reference no. IMD-6-0264-H-ES
Spanish language
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 06.04.2005
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Note
-
Reference no. IMD-6-0264-H
Subject category: Production and Operations Management
Authors: Carlos Cordon; Thomas E Vollmann; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 3 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Supplementary software
-
Reference no. IMD-6-0264-V
Subject category: Production and Operations Management
Authors: Thomas E Vollmann; Carlos Cordon; Luis M Vivanco
Published by: International Institute for Management Development (IMD)
Published in: 2004
Format: .mpg
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
View full details
Awards, prizes & competitions
2004 - EFMD Case Writing Competition - category winner