Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004

Abstract

This handout is to accompany the case ''IMD-6-0264''. The abstract of the case is as follows: Numico, Europe''s second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy. **EFMD European Case Writing Competition Category Winner 2004**
Location:
Industry:
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004

About

Abstract

This handout is to accompany the case ''IMD-6-0264''. The abstract of the case is as follows: Numico, Europe''s second largest infant food manufacturer, decides to refocus its strategy on its core markets after an ill-fated incursion in the US vitamins market that has left it with large losses. An integral part of the strategy is the launching of new and innovative products that address previously untapped needs. The case follows the challenges faced by Numico and its first supplier of finished products during the launch of the first product to be launched under the new strategy. **EFMD European Case Writing Competition Category Winner 2004**

Settings

Location:
Industry:
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004

Related