Subject category:
Economics, Politics and Business Environment
Published by:
Kellogg School of Management
Length: 21 pages
Data source: Field research
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Abstract
Describes the history of the tobacco industry and its emergence as an extremely effective marketer and non-market strategist. After years of success, both publicly and politically, the leaders of the tobacco industry are faced with mounting political pressure and the financial threat of litigation from class-action lawsuits. The leaders face an industry-wide strategic decision of whether to acquiesce to government demands in exchange for immunity, focus on judicial success, or develop a new course of action.
Location:
Industry:
Subject category:
Economics, Politics and Business Environment
Published by:
Kellogg School of Management
Length: 10 pages
Data source: Field research
About
Abstract
Describes the history of the tobacco industry and its emergence as an extremely effective marketer and non-market strategist. After years of success, both publicly and politically, the leaders of the tobacco industry are faced with mounting political pressure and the financial threat of litigation from class-action lawsuits. The leaders face an industry-wide strategic decision of whether to acquiesce to government demands in exchange for immunity, focus on judicial success, or develop a new course of action.
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Subject category:
Economics, Politics and Business Environment
Published by:
Kellogg School of Management
Length: 10 pages
Data source: Field research