Flirting with the Enemy: The WWF/Lafarge Conservation Partnership (A)

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Prize winner

Case

Reference no. IMD-2-0101

Subject category: Economics, Politics and Business Environment

Authors: Ulrich Steger (International Institute for Management Development (IMD)); Aileen Ionescu-Somers (International Institute for Management Development (IMD)); Oliver Salzmann (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2003

Version: 12.11.2003

Length: 9 pages

Data source: Field research

Topics: Partnership; Non-governmental organisation; NGO (Non-governmental organisation); Cement industry; Climate change; Conservation

Share a link: https://casecent.re/p/11561

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Abstract

This is the first of a two-case series (IMD-2-0101 and IMD-2-0102). Lafarge and the World Wildlife Foundation have established the first conservation partnership between an industrial company and a conservation organisation. They successfully collaborate on issues such as quarry rehabilitation, energy consumption and environmental performance indicators. The partnership is put to the test when the parties cannot agree on Lafarge''s carbon dioxide (CO2) reduction commitment.

Location:

Europe

Industry:

Building materials, non-governmental organisation

Size:

85,000 employees at Lafarge, 4.5 million supporters of the World Wildlife Foundation

Other setting(s):

October 2001