Subject category:
Economics, Politics and Business Environment
Published by:
International Institute for Management Development (IMD)
Version: 12.11.2003
Length: 9 pages
Data source: Field research
Abstract
This is the second of a two-case series (IMD-2-0101 and IMD-2-0102). In early 2001 Lafarge and the World Wildlife Foundation (WWF) come under attack from public pressure groups and WWF from its own network over Lafarge''s intention to establish a ''superquarry'' on the Scottish island of Harris. The quarry is of strategic importance to Lafarge, and puts WWF into an uncomfortable position, since it is losing credibility among its non-governmental organisation peers and supporters. Main teaching question: Can WWF resolve the issue without putting an end to the partnership, and how?
Location:
Size:
85,000 employees at Lafarge, 4.5 million supporters of the World Wildlife Foundation
Other setting(s):
October 2001
About
Abstract
This is the second of a two-case series (IMD-2-0101 and IMD-2-0102). In early 2001 Lafarge and the World Wildlife Foundation (WWF) come under attack from public pressure groups and WWF from its own network over Lafarge''s intention to establish a ''superquarry'' on the Scottish island of Harris. The quarry is of strategic importance to Lafarge, and puts WWF into an uncomfortable position, since it is losing credibility among its non-governmental organisation peers and supporters. Main teaching question: Can WWF resolve the issue without putting an end to the partnership, and how?
Settings
Location:
Size:
85,000 employees at Lafarge, 4.5 million supporters of the World Wildlife Foundation
Other setting(s):
October 2001