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Abstract

This is the second of a two-case series (IMD-2-0101 and IMD-2-0102). In early 2001 Lafarge and the World Wildlife Foundation (WWF) come under attack from public pressure groups and WWF from its own network over Lafarge''s intention to establish a ''superquarry'' on the Scottish island of Harris. The quarry is of strategic importance to Lafarge, and puts WWF into an uncomfortable position, since it is losing credibility among its non-governmental organisation peers and supporters. Main teaching question: Can WWF resolve the issue without putting an end to the partnership, and how?
Location:
Size:
85,000 employees at Lafarge, 4.5 million supporters of the World Wildlife Foundation
Other setting(s):
October 2001

About

Abstract

This is the second of a two-case series (IMD-2-0101 and IMD-2-0102). In early 2001 Lafarge and the World Wildlife Foundation (WWF) come under attack from public pressure groups and WWF from its own network over Lafarge''s intention to establish a ''superquarry'' on the Scottish island of Harris. The quarry is of strategic importance to Lafarge, and puts WWF into an uncomfortable position, since it is losing credibility among its non-governmental organisation peers and supporters. Main teaching question: Can WWF resolve the issue without putting an end to the partnership, and how?

Settings

Location:
Size:
85,000 employees at Lafarge, 4.5 million supporters of the World Wildlife Foundation
Other setting(s):
October 2001

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