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Compact case
Case
-
Reference no. IMD-2-0103
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 5 pages
Data source: Field research
Topics: Sustainability; Fair trade; Business plan; Strategy
Share a link: https://casecent.re/p/11563
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Abstract

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.
Location:
Global
Industry:
Food and beverages
Size:
Small
Other setting(s):
1985
Teaching note
-
Reference no. IMD-2-0103-T
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 01.09.2004
Length: 42 pages
Data source: Field research
View full details
Case
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Reference no. IMD-2-0104
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 21.02.2005
Length: 9 pages
Data source: Field research
Topics: Sustainability; Expansion; Strategy; Branding; Fair trade
View full details
Case
-
Reference no. IMD-2-0105
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 12 pages
Data source: Field research
Topics: Sustainability; Strategy; Branding; Fair trade; NGOs (non-governmental organisations); NGO; Political interests
View full details

About

Abstract

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.

Settings

Location:
Global
Industry:
Food and beverages
Size:
Small
Other setting(s):
1985

Related

Teaching note
-
Reference no. IMD-2-0103-T
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 01.09.2004
Length: 42 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-2-0104
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 21.02.2005
Length: 9 pages
Data source: Field research
Topics: Sustainability; Expansion; Strategy; Branding; Fair trade
View full details
Case
-
Reference no. IMD-2-0105
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 12 pages
Data source: Field research
Topics: Sustainability; Strategy; Branding; Fair trade; NGOs (non-governmental organisations); NGO; Political interests
View full details