Skip to main content
The independent home of the case method - and a charity. Make an impact and  donate
 
 
More search options
Basket icon
No items
Basket icon

Product details

Product details
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Thumbnail image for product with reference number IMD-2-0103
Compact case
Building a Sustainable, Profitable Business: Fair Trade Coffee (A)
Case
-
Reference no. IMD-2-0103
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 5 pages
Data source: Field research
Topics: Sustainability; Fair trade; Business plan; Strategy
Share a link: https://casecent.re/p/11563
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.
Location:
Global
Industry:
Food and beverages
Size:
Small
Other setting(s):
1985
Thumbnail image for product with reference number IMD-2-0103-T
Building a Sustainable, Profitable Business: Fair Trade Coffee (A), (B) & (C)
Teaching note
-
Reference no. IMD-2-0103-T
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 01.09.2004
Length: 42 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-2-0104
Building a Sustainable, Profitable Business: Fair Trade Coffee (B)
Case
-
Reference no. IMD-2-0104
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 21.02.2005
Length: 9 pages
Data source: Field research
Topics: Sustainability; Expansion; Strategy; Branding; Fair trade
View full details
Thumbnail image for product with reference number IMD-2-0105
Building a Sustainable, Profitable Business: Fair Trade Coffee (C)
Case
-
Reference no. IMD-2-0105
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 12 pages
Data source: Field research
Topics: Sustainability; Strategy; Branding; Fair trade; NGOs (non-governmental organisations); NGO; Political interests
View full details

About

Abstract

This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.

Settings

Location:
Global
Industry:
Food and beverages
Size:
Small
Other setting(s):
1985

Related

Thumbnail image for product with reference number IMD-2-0103-T
Building a Sustainable, Profitable Business: Fair Trade Coffee (A), (B) & (C)
Teaching note
-
Reference no. IMD-2-0103-T
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 01.09.2004
Length: 42 pages
Data source: Field research
View full details
Thumbnail image for product with reference number IMD-2-0104
Building a Sustainable, Profitable Business: Fair Trade Coffee (B)
Case
-
Reference no. IMD-2-0104
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 21.02.2005
Length: 9 pages
Data source: Field research
Topics: Sustainability; Expansion; Strategy; Branding; Fair trade
View full details
Thumbnail image for product with reference number IMD-2-0105
Building a Sustainable, Profitable Business: Fair Trade Coffee (C)
Case
-
Reference no. IMD-2-0105
Subject category: Economics, Politics and Business Environment
Authors: Robert Hooijberg (International Institute for Management Development (IMD)); Jan van der Kaaij (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 08.03.2004
Length: 12 pages
Data source: Field research
Topics: Sustainability; Strategy; Branding; Fair trade; NGOs (non-governmental organisations); NGO; Political interests
View full details