Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 07.02.2003
Length: 33 pages
Data source: Field research
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Abstract
At the beginning of the year 2000, GrandVision, a French leader in the photo development business, is facing a difficult dilemma: should it go into digital photography? The case documents how digital technology is threatening the traditional photo industry, and may cause a strong decline in GrandVision''s revenue. The case examines the different players in the industry, the factors that influence the speed of adoption of digital technology and describes how the Internet is becoming a new mode of photo-finishing. The case shows how GrandVision considers the different strategic options of entering the digital photo processing market, and wonders about the financial and organisational implications of investing in a highly costly, competitive, but innovative technology.
Location:
Industry:
Size:
7,800 employees
Other setting(s):
2000
About
Abstract
At the beginning of the year 2000, GrandVision, a French leader in the photo development business, is facing a difficult dilemma: should it go into digital photography? The case documents how digital technology is threatening the traditional photo industry, and may cause a strong decline in GrandVision''s revenue. The case examines the different players in the industry, the factors that influence the speed of adoption of digital technology and describes how the Internet is becoming a new mode of photo-finishing. The case shows how GrandVision considers the different strategic options of entering the digital photo processing market, and wonders about the financial and organisational implications of investing in a highly costly, competitive, but innovative technology.
Settings
Location:
Industry:
Size:
7,800 employees
Other setting(s):
2000