Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 16 April 1997
Length: 28 pages
Data source: Field research
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Abstract
This is a Spanish version. British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 7 October 1986
Length: 1 pages
Data source: Field research
About
Abstract
This is a Spanish version. British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 7 October 1986
Length: 1 pages
Data source: Field research