Product details

The Dutch company Pelliano, launched in October 2011, was aspiring to become a worldwide high quality Dutch-Italian fashion label. It had initially started as an on-line business but after a year only, the company had already expanded its supply to 120 retailers in 11 countries, and had expanded its product range from an exclusive focus on ties to the large suit business. The future was promising for this young and ambitious startup. Although competition was fierce, Pelliano firmly believed that its people were making the difference and constituted its greatest competitive advantage and the reason for their rapid success. The initial team, consisting of four young entrepreneurs, was supported by a small range of carefully recruited A-players who were either young and extremely talented, or slightly older yet experienced in fashion. But in order to realise its growth aspirations, the company urgently needed to find more talent to join the team. Yet, despite using a wide variety of recruitment methods that attracted huge pools of applicants, Pelliano was unable to find the right people to fill its positions. This unexpected issue could well threaten the future of the company if a solution wasn’t rapidly found.