Product details

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Abstract

This two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win / win-lose, competition / collaboration, interests / positions, single- / multi-issue, positions / options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.

Time period

The events covered by this case took place in 2013.

Geographical setting

Region:
Asia
Country:
Singapore

Featured company

SuperPharma
Industry:
Pharma

About

Abstract

This two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win / win-lose, competition / collaboration, interests / positions, single- / multi-issue, positions / options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.

Settings

Time period

The events covered by this case took place in 2013.

Geographical setting

Region:
Asia
Country:
Singapore

Featured company

SuperPharma
Industry:
Pharma

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