Subject category:
Human Resource Management / Organisational Behaviour
Published by:
INSEAD
Version: 03.2014
Revision date: 27-Mar-2014
Length: 2 pages
Data source: Published sources
Abstract
This two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win / win-lose, competition / collaboration, interests / positions, single- / multi-issue, positions / options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.
Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
SuperPharma
Industry:
Pharma
About
Abstract
This two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win / win-lose, competition / collaboration, interests / positions, single- / multi-issue, positions / options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.
Settings
Time period
The events covered by this case took place in 2013.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
SuperPharma
Industry:
Pharma