Subject category:
Production and Operations Management
Published by:
International Institute for Management Development (IMD)
Version: 24.06.2003
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Abstract
This case is based on Prentiss Products Europe (A) (692-039-1). Set in 1995, it re-examines the manufacturing challenges faced by Peter Mink, Director of Operations, in the context of the events that have impacted the consumer products industry in Europe since the early 1990s: the creation of the European Single Market and the associated regulations designed to promote free trade within the European Union; increased competition, segmentation and concentration of the trade; rise in cross- border retailing; and greater penetration of private-label products. With Prentiss'' long tradition of high quality, niche based consumer products, Mink wonders how PPE will meet the challenge of transitioning from a nationally focused to pan-regionally focused organisation. What impact will the evolving market dynamics have on PPE''s manufacturing strategy and organisation structure, and the related plant charters? This case was previously numbered 699-031-1.
About
Abstract
This case is based on Prentiss Products Europe (A) (692-039-1). Set in 1995, it re-examines the manufacturing challenges faced by Peter Mink, Director of Operations, in the context of the events that have impacted the consumer products industry in Europe since the early 1990s: the creation of the European Single Market and the associated regulations designed to promote free trade within the European Union; increased competition, segmentation and concentration of the trade; rise in cross- border retailing; and greater penetration of private-label products. With Prentiss'' long tradition of high quality, niche based consumer products, Mink wonders how PPE will meet the challenge of transitioning from a nationally focused to pan-regionally focused organisation. What impact will the evolving market dynamics have on PPE''s manufacturing strategy and organisation structure, and the related plant charters? This case was previously numbered 699-031-1.