Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 29.07.2003
Length: 13 pages
Data source: Field research
Abstract
The case describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilises the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behaviour, however, is the support that he received from several senior managers in the firm. The case allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm, and the roles that senior executives have to play in support of it.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 08.09.2003
Length: 22 pages
Data source: Field research
Spanish language
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.04.2004
Length: 15 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 9 minutes
Data source: Field research
Notes: There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 797MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 9 minutes
Data source: Field research
Notes: Contains explicit language and content which some customers may find triggering / offensive. There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 814MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 11 minutes
Data source: Field research
Notes: There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 879MB. Click for more information.
About
Abstract
The case describes how a corporate entrepreneur shapes an internal growth venture within the company, mobilises the resources that are needed to implement the venture, and achieves success. Complementing his entrepreneurial behaviour, however, is the support that he received from several senior managers in the firm. The case allows a careful examination of the challenges for corporate entrepreneurship in a large multinational firm, and the roles that senior executives have to play in support of it.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 08.09.2003
Length: 22 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 28.04.2004
Length: 15 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 9 minutes
Data source: Field research
Notes: There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 797MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 9 minutes
Data source: Field research
Notes: Contains explicit language and content which some customers may find triggering / offensive. There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 814MB. Click for more information.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 11 minutes
Data source: Field research
Notes: There is a combined video available that includes all 3 interviews for ease of use in the classroom. File size 879MB. Click for more information.