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Case
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Reference no. IMD-3-1264
Published by: Institute for Management Development (IMD)
Originally published in: 2003
Version: 20.06.2003
Length: 7 pages
Data source: Field research

Abstract

This is the first of a two-case series (IMD-3-1264 and IMD-3-1265). The case looks at Maxium''s drive for sustainable competitive advantage to fight margin deterioration in the highly competitive leasing industry. Many changes in the external environment - increasing power of bank''s as well as manufacturer''s own leasing divisions, industry consolidation, e- commerce for example - meant that in order to differentiate its services and protect its margins, Maxium was forced to consider several options. These included refining their current strategy or considering various alternatives ranging from focusing more on their core competencies, segmenting the market differently, developing strategic partnerships, and more intimate customer relations, for example. The (B) case looks at the strategic plans Maxium implemented over subsequent years.
Location:
Industry:
Size:
Small
Other setting(s):
2003

About

Abstract

This is the first of a two-case series (IMD-3-1264 and IMD-3-1265). The case looks at Maxium''s drive for sustainable competitive advantage to fight margin deterioration in the highly competitive leasing industry. Many changes in the external environment - increasing power of bank''s as well as manufacturer''s own leasing divisions, industry consolidation, e- commerce for example - meant that in order to differentiate its services and protect its margins, Maxium was forced to consider several options. These included refining their current strategy or considering various alternatives ranging from focusing more on their core competencies, segmenting the market differently, developing strategic partnerships, and more intimate customer relations, for example. The (B) case looks at the strategic plans Maxium implemented over subsequent years.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2003

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