Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.06.2003
Length: 8 pages
Data source: Field research
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Abstract
This is the second of a two-case series (IMD-3-1264 and IMD-3-1265). The (B) case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxium continued to generate premium returns by investing in long-term employee relationships, and creating customised customer solutions for specific market niches.
Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.06.2003
Length: 7 pages
Data source: Field research
About
Abstract
This is the second of a two-case series (IMD-3-1264 and IMD-3-1265). The (B) case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxium continued to generate premium returns by investing in long-term employee relationships, and creating customised customer solutions for specific market niches.
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Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.06.2003
Length: 7 pages
Data source: Field research