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Case
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Reference no. IMD-3-1265
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 20.06.2003
Length: 8 pages
Data source: Field research

Abstract

This is the second of a two-case series (IMD-3-1264 and IMD-3-1265). The (B) case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxium continued to generate premium returns by investing in long-term employee relationships, and creating customised customer solutions for specific market niches.
Location:
Industry:
Size:
Small
Other setting(s):
2003

About

Abstract

This is the second of a two-case series (IMD-3-1264 and IMD-3-1265). The (B) case looks at the strategic plans Maxium implemented in their drive to create sustainable competitive advantage. Specifically, in 2003, Maxium continued to generate premium returns by investing in long-term employee relationships, and creating customised customer solutions for specific market niches.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2003

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