Product details

This is the first of a two-case series (IMD-3-1266 and IMD-3-1267). The case looks at Panalpina''s drive for sustainable competitive advantage to fight margin deterioration in the highly competitive European freight forwarding industry. Efficient capacity utilisation, standardisation of operating procedures, centralised purchasing of capacity, superior network management and effective cost controls had successfully differentiated Panalpina to date. The case considers whether this will suffice in the future, or whether the company should consider additional strategies to avoid a price war and protect their leadership position. The (B) case looks at the strategic implementation of the issues presented in the (A) case in consequent years.