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Case
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Reference no. IMD-3-1320
Published by: Institute for Management Development (IMD)
Originally published in: 2003
Version: 27.06.2003
Length: 19 pages
Data source: Published sources

Abstract

This case describes the business operations of Juventus Football Club, one of Europe''s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Juventus as a global sports brand. The case was written in conjunction with a series of cases: ''Real Madrid Club de Futbol'' (IMD-3-1321), ''Manchester United Plc'' (IMD-3-1319) and ''Football Club Ajax'' (IMD-3-1323) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.
Location:
Industry:
Size:
EUR425 million
Other setting(s):
2003

About

Abstract

This case describes the business operations of Juventus Football Club, one of Europe''s leading professional football clubs. Part of the case are the financial and operational figures, the club strategy with respect to players, the stadium, and the business model on the revenue and cost side. The case also details the effort to build Juventus as a global sports brand. The case was written in conjunction with a series of cases: ''Real Madrid Club de Futbol'' (IMD-3-1321), ''Manchester United Plc'' (IMD-3-1319) and ''Football Club Ajax'' (IMD-3-1323) from public sources and to demonstrate business strategy concepts in the sports environment. Intended for use with both student and executive audiences.

Settings

Location:
Industry:
Size:
EUR425 million
Other setting(s):
2003

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